Maria David
AS part of ensuring good customer care services, the Ministry of Home Affairs, Immigration, Safety, and Security has embarked on training their officials in customer care.
The training started on 18 September and will conclude on 28 September 2023.
Chief Public Relations Officer Margaret Kalo said the training will cover all the Ministry’s regional offices, including Otjiwarongo, Swakopmund, Walvis Bay, Rundu, Omuthiya, Ondangwa, Oshakati, Eenhana, Outapi, Opuwo, Wakashamane, Oshikango, Hosea Kutako Airport, and the Ministry Head Office.
Kalo indicated that they will also extend the training to the border posts such as Gobabis, Trans-Kalahari, Orandjemund, Luderitz, Noordoewer, Ariamsvlei, Karasberg, and Keetmanshoop.
“The Ministry will continue to prioritize customer service care and invest in training employees to provide excellent service,” she said.
According to her, the Executive Director, Etienne Maritz, deployed a team from the Customer Service Care Committee to the regions to train staff members on customer service care.
Kalo said that the staff members are expected to be trained in the following areas of Customer service: Skills for customer service, Communication (internal and external customers), Barriers to effective communication, and good customer service versus bad customer service.
Kalo indicated that Customer service care is an essential aspect of any successful organization.
“It is the foundation on which institutions are built and it determines the level of satisfaction that customers derive from their transactions with an organization,” she said.
She added that it is, therefore, imperative for the Ministry to prioritize customer service care to improve customer loyalty and retention, which, in turn, translates into increased best customer practices among staff members.
Kalo said that they want to serve with excellence, as per the Ministry’s Motto. Therefore, by training all staff members, it will help the Ministry provide top-notch service to all their customers. They will serve customers with efficient and effective support that caters to their needs and addresses their concerns.
Furthermore, Kalo said the training also focuses on techniques such as how to listen to customers, empathize with them, and offer timely solutions to their problems. Additionally, she indicated that it involves creating a positive customer experience that makes customers feel valued and appreciated.
She emphasized that the Ministry wishes to ensure and instil in the customer’s mind that good customer service exists in public institutions, and they want the Ministry to serve as an example.
“The reputation of the Ministry is crucial to its success,” she added.
Kalo said that good customer service care will go a long way to help build a positive reputation for the Ministry. She noted that by doing so, the Ministry will build a lasting relationship with its customers and achieve long-term success.
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