NTB strategises on promoting Namibia as a preferred travel destination

The Namibia Tourism Board will continue to market and promote Namibia as a preferred travel destination for the rest of the world. 

Its last promotion was at the International Tourism Trade Fair in Berlin earlier this month. 

The International Tourism Trade Fair is one of the biggest tourism trade fairs and a premiere destination for the global travel sector.

The event attracts about 24 thousand travel lovers, experts in the tourism industry, and vacation fans alike. 

29 business operators within the travel and tourism industry accompanied NTB to the international fair.

NTB CEO Bonnie Mbizo says, “We are saying we have the best offering that no other country can offer, and that is the message we have been giving out because, over the years, we have been saying Namibia is the safest, and at the ITB show, we were telling the world to come to Namibia because we are the best example. The transfer of power happened peacefully, so that is the country we speak of when we go out there, it is a country where you are assured that things will be done by the book.”

Maggy Mbako, NTB board member, says Namibia is a boutique destination and very unique, and we sometimes feel we don’t need to go out there and market it, however, the competition out there is quite big and is visible if you attend events like ITB. ITB was a great success, and this was very significant to the engagements and meetings that I witnessed at the Namibia stand because of the products we offered at the trade. 

Mbizo says NTB is working on strategies to diversify into new markets and also to attract more tourists to Namibia. 

“If you recall Namibia Airport Company and other partners, we signed the MoU aimed at connecting Namibia. In those discussions, we came to a decision to make sure that we encourage airlines to come to Namibia. For them, it is business, and we have committed to supporting airlines flying to Namibia with marketing support. The reason is that if we can support airlines, they will fill up the seats, and then we will get the tourism number we are looking at.”