O&L Leisure, this week announced a strategic investment in new premium Land Cruisers for its esteemed property, Mokuti Etosha.
This move underscores the company’s unwavering commitment to delivering unparalleled and exclusive nature-based experiences, aligning seamlessly with its new premium positioning.
Sven Thieme, O&L Executive Chairman, and Acting Managing Director, shared insights into this exciting development, stating, “At O&L Leisure, our investments in premium products go beyond aligning with our new premium position; they embody our commitment to authenticity, care, and passion. We’re enhancing all our offerings to enrich the overall guest experience, and these handpicked and customized Land Cruisers add a distinctive touch to our unique offerings.”
The newly acquired Land Cruisers have undergone meticulous customization to elevate the safari experience at Mokuti Etosha. Notable features include USB/USBC charging points, a camping Engel fridge in the front row, and adjustable armrests for camera positioning, showcasing the company’s dedication to meeting guests’ needs. Removing seats to accommodate smaller groups (8 people max) emphasizes an intimate and personalized safari experience.
“The premium version ensures superior comfort, with better seating and soft suspension, embodying our passionate dedication to delivering enjoyable and unforgettable moments. A non-slip table in the second row exemplifies our attention to detail, providing guests with a convenient space for personal items, drinks, cameras, and more,” Thieme explained.
Emphasizing the significance of the investment, Thieme stated, “The Land Cruisers’ customization makes them particularly well-suited for safari game drives, offering enhanced comfort, convenience, and an intimate experience for our guests. This aligns seamlessly with our broader strategy of promoting tourism in Namibia, focusing on a premium positioning that prioritizes comfort, class, and exclusive personalized experiences.”
As Namibia aims to position itself as a premium destination, Thieme emphasized that the investment extends beyond elevating guest experiences. “It’s about fostering benefits for the local community and economy. By attracting international tourism and business to the region, we anticipate substantial positive impacts on local employment, aligning with our authentic care for the communities we operate in,” he added.
This investment sends a strong message to the global tourism community, highlighting Namibia’s commitment to providing exceptional nature-based experiences. O&L Leisure, excited about the transformative impact of these premium Land Cruisers, aims to reinforce its dedication to delivering exceptional safari experiences, contributing to Namibia’s status as a top-tier destination for nature-based adventures.
Mokuti Etosha Financial Controller, Efraim Nangolo proudly shows off one of four brand new premium Land Cruisers reflecting Mokuti Etosha’s commitment to providing unparalleled and exclusive nature-based experiences in alignment with its new premium positioning.
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